A landing page is the first destination for any visitor to your website from the search engine, social networks such as Facebook, and referrals. Landing pages help collect emails and other helpful information from potential clients.
Are you trying to decide which email marketing software is right for your business? If so, this blog post is for you! We’ll compare GetResponse and LeadPages, two of the leading software options available today. By the end of this post, you’ll know which one will best help you achieve your marketing goals.
Introduction
In this blog, we will be comparing GetResponse with LeadPages in terms of features, pricing, verified reviews, integrations, customer support, user interface, marketing automation and integrated autoresponders. GetResponse rates 4.2/5 stars with 876 reviews while Leadpages rates 4.3/5 stars with 188 reviews. Both products have been rated highly by users and have achieved high scores. It is important to look at both of these products in order to decide which one would be best for your business needs. We will be examining each product in detail and providing an overall verdict on which one is the best option.
Comparing Features
When it comes to comparing features, GetResponse and LeadPages both offer a wide range of tools and features. GetResponse offers a full suite of marketing automation features including email marketing, automation workflows, lead scoring, and more. LeadPages focuses on helping users create high-converting landing pages with drag-and-drop page builder, A/B testing capabilities, and advanced analytics. Both products also offer an array of integrations to connect with other popular business applications.
Comparing Pricing
When it comes to pricing, GetResponse and LeadPages both offer budget-friendly plans. GetResponse’s Standard plan costs $25 per month, while LeadPages’ Pro plan runs for $48 per month. However, when you look at the big picture, the Pro plan from LeadPages includes a CMS, marketing automation, and more features than GetResponse. Both services also offer discounts when you pay annually. Additionally, they both have a free trial available so you can test out the service before committing.
Verified Reviews
Verified reviews of GetResponse and Leadpages show that customers are generally satisfied with the features and pricing offered by both services. GetResponse has 876 reviews, averaging 4 out of 5 stars. LeadPages has 188 reviews, averaging 4.3 out of 5 stars. Customers appreciate that both services offer a wide range of features, integrations, and customer support options. They also appreciate the user-friendly interfaces and the ability to create automated marketing campaigns quickly and effectively.
Integrations
Both GetResponse and Leadpages offer multiple integrations to enable users to sync their data from other services. GetResponse integrates with over 40 different services, including popular ones like Google Analytics, Salesforce, Zapier, and more. Meanwhile, Leadpages offers integrations with over 25 services, including Mailchimp and Facebook Ads. Both products offer an API that enables developers to integrate with their own custom solutions. With these integrations users can easily sync data between their CRM, email campaigns, and other services they use.
Customer Support
Both GetResponse and LeadPages offer excellent customer support. GetResponse has 24/7 live chat and phone support, as well as a detailed knowledge base. LeadPages, on the other hand, has an extensive help center with tutorials and FAQs for easy access to answers. They also have a community forum for users to connect with each other and ask questions. Both platforms are very responsive in providing customer service, making them both great options when it comes to customer support.
User Interface
GetResponse and LeadPages have similar user interfaces, both are clean and intuitive. GetResponse’s drag-and-drop editor makes it easy to create beautiful and responsive landing pages, while LeadPages provides a suite of templates that can be easily customized. Both platforms also offer A/B testing capabilities, allowing users to test different elements of their landing pages and see which performs better. LeadPages also offers a wide range of integrations with third-party services, including webinars, payment processors, and CRM software.
Marketing Automation
GetResponse and Leadpages both provide powerful marketing automation capabilities. GetResponse boasts a wide array of features in its automation suite, including automated email campaigns, segmentation and targeting, and reporting tools. Leadpages offers an impressive drag-and-drop builder to create your own automated email campaigns. It also includes powerful analytics and reporting tools, as well as integrations with popular services like Zapier and Facebook Messenger. Both platforms can help you create and manage automated campaigns with ease.
Integrated Autoresponders
Integrated Autoresponders are an important feature when it comes to creating effective and efficient landing pages. GetResponse offers an autoresponder tool that allows users to automate their marketing campaigns, while LeadPages does not have this feature natively. However, LeadPages does have a Zapier integration which can help with direct mail automation. Both platforms offer great support for email marketing platforms, helping users get the most out of their landing pages.
Leadpages
Hosting, publishing, and templates are all free
Templates are fundamental when it comes to landing page building. In most cases, users of landing pages have little know-how on what it entails to build them from scratch or may simply not want to. In such scenarios, landing pages come in handy.
Irrespective of the lead pages chosen, you are assured of more than 150 templates, including webinars, ebooks, courses, and more. In addition, you are assured of a variety of designs tailored towards particular industries such as startup, hospitality, fitness, health, and more. Depending on their conversion rate, you are free to select designs whose landing page design will most likely give you higher conversions.
After completing your landing page, LeadPages will offer you two significant milestones:
Free hosting: Your landing page will require hosting on the internet. Your worries are at bay since Leadpages will have all your landing pages hosted absolutely free. This means you can proceed to launch your landing pages quickly.
Unlimited publishing: Irrespective of the plan you acquire for yourself, Leadpages will allow you to make unlimited landing pages publications on the internet.
In-built Payments Service and Drag-And-Drop Builder
As a landing page builder, you require an easy-to-use editor, which will assist you in editing landing page templates. Leadpages will help you perform this task with ease.
The drag-and-drop builder is, in all ways, user-friendly. What is more, it offers you various elements you can use on your landing pages, such as sharing buttons for social media, background video wallpaper, pricing table section, and more.
It also offers you 2-step opt-in forms to help you ease emails and payment collection. Leapages provides solutions to its own payments. As a result, visitors can quickly pay for the products and services as displayed on your landing page.
Facebook Ad Builder
After building your landing page, the next step is making potential clients aware of it. Facebook offers the best platform for this purpose.
Therefore, there is little to worry about since Leadpages can directly help you create advertisements, launch ads to Facebook, and create custom audiences.
Plus, you are assured of quick pixel placement provided by Leadpages to enable you to retarget your ads to visitors.
Comprehensive Reports
After some time, you would like to know how best your landing pages are doing as traffic starts to build up.
Leadpages without a jot of doubt will serve you with the most detailed reports to that effect. Using the data provided by Leadpages, you will clearly see how your landing pages are converting.
Even so, you may need to use Google Analytics for in-depth analysis. This is because, while the data given by Leadpages is easy to understand, it isn’t as elaborate to answer all your concerns.
GetResponse
GetResponse is majorly an Autoresponder service with the extra feature of making landing pages creations. The tool has over 100 editable templates to create excellent landing pages using the drag and drop builder.
Listed below are the features of these pages.
GetResponse Feature Rundown
GetResponse offers almost all services you desire to succeed in your marketing operation. This is because it has a landing page builder, unlike the Leadpages, which are landing pages builders in themselves.
Landing Page Builder
GetResponse has a landing page builder whose functionality is similar to Leadpages.
Similar to Ladpages, GetResponse, offers you over 150 templates. It also provides free hosting for all the landing pages you create. With the help of the drag and drop editor, you have access to several elements to put on your landing page.
One unique feature of GetResponse is that it has more than 5000 images from Shutterstock to choose from when building your landing pages.
Autoresponder and Email Marketing Service
Once the landing page is complete, you will need to collect emails to help you build your email list. Notably, the email list should help you turn the majority, if not all, subscribers to customers.
For this reason, GetResponse offers you an email marketing package.
It means sending various types of emails to your subscribers is made easy. The numerous templates provided will help you quickly and professionally create high-quality emails.
Also, it is possible to send emails based on times zones to increase the chances of your subscribers reading them by simply setting up your GetResponse.
Segmenting your email subscribers and assigning them to different autoresponder campaigns is made easy. GetResponse will enable you to design various email sequences to send to a targeted audience.
Webinar Service
GetResponse, unlike the numerous tools in the market, allows you to set up your preferred webinar. The templates for emails and landing pages for your webinar are also ready for use. And you are assured of an existing infrastructure to run your webinars.
GetResponse provides you with all the necessary tools your subscribers might need when going live from their smartphones or computers. Chats are also enabled on the webinar as well. You can share the webinar, especially on social media, record, or send files.
Marketing Automation
In case your business sells lots of products on your site or runs a complex marketing campaign, this service is best for you.
This is because the feature will help you automate all activities regarding marketing within your website or emails.
For instance, if a person subscribes to services, joins an email list, buys a product from you, or does something with which you would like to trigger an email, send a message, schedule a call, or add to autoresponder, this feature is for you.
This feature will ultimately help your marketing if your objective is to make it effective.
CRM Service
After many toils to set up your online marketing campaign, you will undoubtedly start experiencing significant customer requests. In due course, there will be substantial positive feedback as well as complaints. As the business grows, your appetite to attain greater heights will compel you to convert existing leads by establishing a close relationship with customers. This is precisely what the CRM feature does.
You only get started by building a profile for each email subscriber. As you do this, you will see their relationship with your business, know who they are, all the email campaigns they are in, all the products and services they have purchased before, and every other helpful information.
The feature will enable you to set up reminders, segment your contacts, and schedule calls. Overall, the CRM service will help you embolden your relationship with customers to sell your products to them effectively. Without a doubt, this service will enable you to realize increased sales and make your customer service worthwhile.
Integrated Webforms
Since GetResponse provides this feature, the forms can be used to obtain leads from visitors efficiently
A/B Testing
With GetResponse, you can conduct diverse tests on the created Landing pages to obtain exquisite results.
GetResponse vs. Leadpages Pricing
The two programs do not accept free subscriptions. However, they have a maximum of 30 days of free trial with limited features. The user accesses certain basic features during the free trial period while the crucial ones are restricted.
This is what it will cost you if you want to purchase these tools.
GetResponse
The program will offer you 30 days free trial. It, however, does not have a free subscription. All the plans come with a landing pages builder, autoresponder tool, and email marketing tool.
The GetResponse plans are discussed below
The basic plan
This plan charges $15 per month and allows sending of unlimited emails for up to 1000 subscribers. It’s primarily used for web building, marketing, and minimal eCommerce tools.
The plus plan
Subscribing to this plan will cost you $49 per month. It allows up to1000 subscribers to fully access 3 conversion funnels and a set of unlocked tools.
The professional plan
Taking up this plan will drain your pockets by $99 per month. It, however, enables up to 1000 subscribers to enjoy specialized features, including a complete set of tools, 300 webinar attendees, eCommerce, and 5 conversion funnels.
Max plan
This plan is negotiable and unlocks special features, including a complete set of tools, up to 500 webinar attendees, 5 automation builders, full access to eCommerce, and 10 team management users.
LeadPages Pricing
Standard Annual Plan
- It goes for not less than$25 per month and $120 when billed annually
- It comes with the following features
- One free domain website builder
- Templates that are compatible with mobile sites
- Both unlimited domain and landing pages
- It has Pop-Ups and all page templates
Pro Annual
This plan sells at $48 per month and $240 when billed annually
- This higher subscription allows you to unlock unlimited A/B testing, crucial in landing page generators.
- Buying this plan will help your users access the payment functions contained in this plan.
Advance Annual
- It costs 199 per month and $984 when billed annually
- It comprises of all-Pro features plus 5 sub-accounts, priority email support, chat, phone, Salesforce integration, Marketo, HubSpot, and connects up to a tune of 50 domains
Pros for GetResponse
Creating emails: It offers a straightforward interface having different tools that make it easy to come up with awesome emails
List building: GetrResponse allows users to set up and use any amount of segmented lists
Forms and landing pages: GetResponse is known for having robust tools. However, its forms are not responsive for mobile. This problem is long overdue; they need to address it with the urgency it requires
Customer support: You can easily reach out to the support team via email and chat. However, the company pulled the plug on the live phone.
The new autofunnel feature is beneficial to business people who wish to handle all their eCommerce and sales funnels aspects under one roof.
The functionality of the CRM is a bit unique amongst contending items.
Pros for LeadPages
Leadpages has excellent integration with almost all the primary software many companies use, including Hubspot, Mailchimp, GoToWebinar, Infusionsoft, and more. This is important for integrating your landing pages into other processes your business could be performing.
Leadpages tool makes it easy to create professional landing pages without necessarily hiring someone with coding skills. The hundreds of templates available offer you a lot of ideas.
The lead box function also comes in handy to help you get other form types, which provide functionality that your website couldn’t have had without them.
Cons for GetResponse
Using the editor is worse than a nightmare. On many occasions, the elements would move and behave against your expectation. Plus, the font choices are lame and limited, while adding new elements is challenging and early impossible
Their UI is so slow and looks outdated. It makes us wonder if GetResponse is keeping up with current technological advancements
LeadPages
While it is pretty easy to figure out all the editing functions, some finer details, such as how to get right the spacing and layout, can take centuries to master unless you have attended some training in the tool. Also, many tools have been collapsed into sections, meaning it might take you time to get whatever you need.
The tool largely lacks a page optimizer
Our Verdict
On the matter of pricing, GetResponse has several options to choose from, unlike the LeadPages tool. This variety makes it easy to select the best plan that suits your business. For example, the basic plan for GetResponse is available for $15 and comes with a complete email marketing platform to help you have a grip on your customers.
The leadPages plans are relatively expensive with significant limitations. Unless you go for the most expensive plan, you might not access features like the Split Testing A/B feature.
Given the affordability and number of features the basic plan offers, it is advisable to go for GetResponse if you want value for your money. However, your taste of food can be my poison. So, the choice is solely yours.
Conclusion
In conclusion, LeadPages, GetResponse, and MailerLite are all great tools for creating landing pages and handling marketing automation. Each platform offers unique features and capabilities, so it is important to compare them in order to determine which one is best suited for your business needs. LeadPages offers a wide range of features and is great for creating high converting landing pages. GetResponse is an all-in-one marketing suite, providing features such as autoresponders, webinars, and more. Finally, MailerLite is a great option for those looking for an easy to use platform that doesn’t require a lot of technical knowledge. All in all, each of these tools offer something unique and it is important to compare each one before making a decision.