Marketing demographics keep changing now and again. For this reason, you need to launch and perfect your email marketing campaign to become successful. This article will delve into the three marketing tools Getresponse, iContact and Constant Contact. And it will help you make a better decision on which one is best for your business.

	GetResponse	IContact	Constant Contact
Sales funnels	✅	✅	✅
Entry Level Price	Free	Free	$9.99
Marketing Automation	✅	✅	✅
Autoresponder	✅	✅	✅
Websites builder	✅	❌	✅
Landing pages	✅	✅	✅
Webinars	✅	✅	✅
A/B Split Testing	✅	✅	✅

But, let us first understand each of the services before we get into finer details.

Getresponse

Getresponse is an app for email marketing that has a wide catchment of customers from over 180 countries across the globe. Their email marketing has comprehensive features making it a top leader among the competitors. This service assures you of exclusive personalized campaigns.

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iContact

The iContact platform has an incredible welcome interface. This platform offers simplified email marketing to medium and small-sized businesses. Their design-builder is easy to use, save for its drag and drop feature. If you are new to email campaigns, iContact has experts to help you get started.

Constant Contact

This service has been in operation for almost three decades. It helps small businesses to engage their customers with easily designed yet high-quality and enticing emails. Their email campaigns come with many features to help you get a kill out of your email campaigns.

Marketing Automation

GetResponse

You can set up any automation with the help of the drag and drop workflow builder based on different triggers. These include Contact clicked a link or opened, Contact added, Contact visited a specific URL, contact abandoned cart, and more. With the help of triggers, all kinds of actions are doable. For example, you can assign a tag, send emails, and reduce your recipients using different filters.

Constant Contact

Users that choose the Email Plus plan have the advantage of accessing the email automation solution. Even so, Constant Contact does not have automation sequences that go beyond the primary triggers. These include welcome emails, systems for contacts, trigger-based campaigns, and contacts segmentation.

iContact

iContact has fairly good automation features that enable users to reach out to various customer segments using tailored emails. Your list can be segmented to allow for more personalized emails sent to target contacts only.

Pricing

GetResponse

This platform has five plans, with each price varying according to the number of accessible features and your email size.

The free plan is suitable for a starter who may not have more than 500 contacts on their list.

Also, they offer 30 days free trial. During this time, you do not need to provide your payment details in the form of credit cards information and the rest. You will access all the tools, including those available to purchasers of the most expensive plan.

The Basic plan is the cheapest and goes for $15 per month. Taking this plan will give you access to autoresponders, email marketing suite, Facebook Ads, lead funnels, and landing pages.

Marketers that want to access webinar tools and automation builders will have to choose the Plus plan at the cost of $49 per month.

You are assured of substantial discounts should you subscribe for one year and over.

Constant Contact

This one has 2 tiers, namely, Email and Email Plus.

The Email plan is the cheapest tier whose monthly subscription is $20. It will allow you to send unlimited emails to up to 500 contacts on your list.

With the Email Plus, which goes for $45 per month, you have access to such tools as pop-ups that can be customized, automated welcome series, and advanced eCommerce marketing.

They generously offer you 60 days free trial, but before you start enjoying the service, your payment details must be provided.

Their paid plans have automatic renewals each month. So, cancel your subscription if you do not want to use their services in the subsequent days.

They offer discounts to those buying one-year and over plans.

iContact

choosing iContact as your service provider offers you 2 paid programs (Standard and Pro) and, of course, a free plan. The basic plan will give you anything basic regarding email marketing. The email lists supported here are to a maximum of 500 contacts. You will also enjoy such services as drag and drop-down email designer, email support, and ready-made welcome email series. Also, your emails are limited to 3000 each month.

The standard plan is offered at a fee of $15 per month. In addition to the free plan features, you will have unlimited emails sent to up to 1500 contacts in your list. You will also enjoy more segmentation options, multiple users, and a welcome series.

The Pro plan will be at your disposal for $30 per month. Like the standards plan, it allows up to 1500 contacts on your list. However, its features are more elaborate than the standard plan. For example, you will have robust CRM features.

Other offers are available depending on the number of contacts you want to make. For example, the standard plan will ask you to pay $25 per month to send emails to up to 2500 contacts on your list. The Pro plan will require a payment of $50 per month for the same number of contacts. For up to 10k contacts, you will have to part with $80 per month for the standard plan and a whopping $160 per month if you want to go with the Pro plan.

How do They Compare in Terms of A/B Testing?

GetResponse

GetResponse can quickly help you determine any marketing campaign basics using the A/B test.

Having the A/B test tool, you can do a simple subject line A/B test or use the splitter tool found inside the marketing automation builder when doing a complex email analysis. However, it is not possible to split funnel or complete automation.

Constant Contact

Although having limited functionalities, Constant Contact has A/B testing. The app allows you to test only test subject lines. When doing an email campaign, you should tap on the A/B testing feature to enable you to add two different subject lines to determine which one is better.

iContact

They offer A/B testing functionality

Autoresponders

GetResponse

The autoresponders from GetResponse, will enable you to welcome new subscribers, nurture your leads to the time they become your clients, and set up email courses.

GetResponse helps you put tasks on autopilot, which helps save on time since you don’t have to send the emails to your list. Plus, the calendar enables you to visualize your autoresponders to know the exact date you will need to send out your campaigns to avoid any overlap.

It helps you monitor the journey for your customer to pick the best mailing frequency.

Constant Contact

You can only set up drip campaigns with the help of email automation since Constant Contact has no separate autoresponder feature. The automation triggers emails to be forwarded to contacts with birthdays or anniversaries, new subscribers, and customers who click your link or open a particular message.

Once the autoresponder is up and running, you can add several email follow-ups as deemed necessary.

iContact

It has several easy-to-modify pre-made templates to put up an autoresponder system.

Integrations

Getresponse

GetResponses can integrate over 100 applications and platforms, including Google Checkout, Salesforce, WordPress, and more.

The integration allows smooth operations between the platform and email marketing service. For marketers, especially those dealing with internet marketing, integration is crucial. It is the only way you will be assured that your email marketing provider works with any of your platforms of choice.

In case you require a marketing service that allows several platform integrations, GetResponse will serve you the best.

iContact

iContact integrates with only a few applications and platforms.

Constant Contact

Constant Contact basically has a remarkable ability to integrate with several apps and platforms.

Price Comparison and Verdict

The iContact and Constant Contact are almost similar in many aspects, making price comparison relevant. Although the two are geared towards small businesses, iContact is better.

The base plan for Constant Contact charges $20 for up to 500 contacts. Meanwhile, iContact charges a lower fee of $15 to 1500 contacts. iContact is still the better option if you have 10k contacts since you will spend $80 per month. On the other hand, Constant Contact will charge you $95 for the same number of contacts.

However, if your emails are voluminous each month, Constant Contact ends up becoming cheaper. This is because, with iContact, you can only send up to six emails to the same subscriber. Meaning if you have 4000 subscribers, you will send a maximum of 24000 emails in a month. Constant Contact does not have such a limitation.

Overall, the GetResponse service is the best. Buying the basic plan unlocks essential features for your email marketing, including Facebook Ads, landing pages, autoresponders, and more.

We hope the insight given in this article is enough for you to make a choice. It all goes down to what you require for your business. Take a step and get yourself the best service that suits you.

Any Thoughts?

if you’ve got any thoughts on Getresponse vs iContact vs Constant Contact, or any questions, feel free to share them in the comments down below- i do my best to reply to everyone!.

And if you enjoyed this article, it’d be great if you could consider sharing it on social media, or adding a link to it from your website or blog.

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